Make Money From Home

So you think you know about internet marketing – especially if you’re attracted to reading this article. But what you may not know is that that the offline fundamentals of marketing can be applied to your internet business online.

What Are the Fundamentals of Marketing?

1. Your clients — Your clients are what keeps your business moving – to understand them you need to go to where they hang out like forums and social websites and learn what makes them tick.
2. Their Motivations — what’s the reason they want what they want?
3. People buy experiences — when people buy anything they are buying the experience of the thing, not necessarily the thing.
4. Quality versus quantity — Another key factor in your online marketing should be the quality of your program, and not necessarily it’s quantity. In other words, what is more valuable 1,000 visitors with 5 purchases or 100 visitors with 10 purchases?
5. The Predicament - pain or pleasure, problem or opportunity — Your clients have a pain or a pleasure, a problem or an opportunity, and your goal is to connect them with the answer to the predicament they find themselves in.
6. Talk To Them — Not at, not over, not around, not below them. Talk to them honestly, factually – this will work better in the long run than some cheesy used car salesman approach. Be honest.
7. Relationships – When I was in marketing and advertising back when God first made dirt – it was all about networking and the relationships you establish with people. With the internet, your long term marketing goals should include establishing relationships with your clients as opposed to “how much money can I make from them?”
8. Pull Me – Push Me — When I’m attracted to someone’s message, it has the effect of pulling me into them. If they’re pushing me, I run.

With the new FTC regulations, more people will be scared away from internet marketing, which essentially opens up the field for those of us who prefer to be honest internet marketers. The idea here is to create a sustainable income for your business through sound fundamentals of marketing.

So many internet marketers are down and dirty and scrambling for your hard-earned dollars as opposed to providing quality content and value. One of the best things you can do to establish trust with your potential clients is to offer them something of value – for free.

I’m not talking about offering a 30 page report that has 1 page of valuable content. I’m talking about offering a 30 page report that has 30 pages of valuable content.

Bottom line people don’t like to be lied to, and most people now-a-days have a BS detector that is always on. If you’re trying to run a number on folks, they’ll get that right off – but if you’re being honest and offering valuable content, they will keep coming back for more.